What you'll learn
📖 Course Description
The Digital Marketing Course is a short-term, job-oriented program designed to provide practical knowledge of online marketing tools and strategies. This course helps students, business owners, and job seekers learn how to promote products and services using digital platforms like Google, social media, and websites.
By the end of this course, students will be able to run digital campaigns, manage social media pages, and generate leads online.
⏳ Course Duration
3 Months
🎯 Eligibility
- 10th Pass or Above
- Basic computer knowledge required
🎯 Course Objectives
- Understand the fundamentals of digital marketing
- Learn how to promote businesses online
- Gain skills in SEO, social media, and advertising
- Create and manage marketing campaigns
- Use AI tools for digital marketing
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Course Syllabus
📚 Course Syllabus
🔹 Module 1: Introduction to Digital Marketing
- What is Digital Marketing
- Importance of Online Marketing
- Types of Digital Marketing
- Traditional vs Digital Marketing
🔹 Module 2: Website & Blogging Basics
- Introduction to Websites
- Basics of WordPress
- Creating a Simple Website/Blog
- Domain & Hosting Basics
🔹 Module 3: Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO Basics
🔹 Module 4: Social Media Marketing (SMM)
- Facebook Marketing
- Instagram Marketing
- Page Setup & Optimization
- Content Creation Strategy
- Audience Engagement
🔹 Module 5: Google Ads (PPC)
- Introduction to Google Ads
- Creating Campaigns
- Keyword Targeting
- Budget & Bidding
- Ad Performance Analysis
🔹 Module 6: Content Marketing
- Content Planning
- Blog Writing Basics
- Copywriting Techniques
- Visual Content (Canva)
🔹 Module 7: Email Marketing
- Email Marketing Basics
- Creating Campaigns
- Email Tools Overview
- Lead Generation
🔹 Module 8: YouTube Marketing
- Creating YouTube Channel
- Video SEO
- Thumbnail & Title Optimization
- Channel Growth Tips
🔹 Module 9: Google Tools
- Google Analytics (Basics)
- Google Search Console
- Google Business Profile
🔹 Module 10: AI Tools in Digital Marketing
- Introduction to AI Tools
- ChatGPT for Content Creation
- Canva AI
- Automation Tools
🛠️ Practical Training
- Create Social Media Pages
- Run Sample Ads
- SEO Practice
- Create Blog/Website
- Design Marketing Content
💼 Career Opportunities
- Digital Marketing Executive
- Social Media Manager
- SEO Executive
- Freelancer
- Content Creator
🏆 Certification
A Certificate in Digital Marketing will be awarded after successful completion.
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